Behold 19 year old Jimmy Winkelman, who has a company named The South Butt which makes fleece jackets, and which is being legally persecuted by some other company called The North Face, which seems to think that their trademark is being infringed. Here is the reply to said persecution. Note Affrimative Defence III, which nicely sums up just how STUPID this action has been as a business move.
I thought you needed a smile after the preceding bummer.